莓
TEXTURE STORY
Light, crisp, chewy.
Whipped light and folded with real fruit — airy outside, cloud inside. The Chinese name stays on the box, so the original never gets lost in translation.
Explore candy →1985
THE STARTING POINT
Our story
A mother's love.
Four decades of craft.
Since 1985, MADAJIE has grown into one of China's most-loved names in candy and snacks — airy nougat, chewy jelly, crisp biscuits and savory bites, all made to share.
01Four decades of craft
Born in 1985, refined ever since — Beijing candy tradition meets modern snack-making.
02Candy, jelly & beyond
Airy nougat, chewy konjac jelly, crisp biscuits and savory bites — six collections, one family name.
03Made to share
From the family table to holiday gifts, MADAJIE has always been part of life's sweet moments.
FROM BOX TO FEED
Packaging becomes motion.
Motion becomes culture.
Every product image in the official range can move from shelf to screen — the website, reels and social posts all draw from the same brand-approved photography, so the brand always looks like itself.